Branding is vital to the success of any business. Even more so, the right branding for startups and small companies is essential to the growth of their businesses.
Here at Fat Cow Media we have worked with companies of all sizes across the UK. In particular, we have helped a number of startups establish an effective and clear branding strategy that has helped them grow their business ahead of the curve.
Here are some of the reasons why branding is so important for startups, and why we’re the creative agency of choice for so many.
Why branding is so important for startups
You need to show your unique identity
Every company has a unique identity, and we fully understand this. It’s portraying your unique identity in such a saturated marketplace that’s the difficulty - and this is where we specialise.
Startups face so many more challenges than companies that are already established. Your brand needs to not only represent your business, but it also needs to capture the attention of potential customers.
Effective branding creates trust
As a startup, you’re entering a busy market with companies that are already established in the space. With the right branding and a clear message, however, you can catch up with well-strategised branding.
Customers are more likely to choose a company with professional, consistent branding. With the right branding, you can make customers feel like you’re a leader within your industry.
Your brand needs to be memorable
If you think about any of the large companies you’re familiar with, you will know what their branding and logo looks like. This is partly because they are now long-established, but also because they have effective branding.
We know what it takes to formulate a branding strategy that will be memorable. There’s a psychology behind the colours we use and the way we design logos to make them leave an indelible impression on your audience.
Motivate your employees
We’ve talked about all the external benefits the right branding has for a startup, and there are also some internal benefits. If your employees feel proud and represent your brand, they are going to perform better.
As a startup, if you’re recruiting, all the elements of having a unique and memorable brand apply to attract quality employees just as it does the right customers.
An often overlooked benefit to creating the right brand is the value it adds to your business and services. Not only will the right branding help you attract more customers and increase your conversions in the short-term, but there are also some real long-term gains.
Establishing a well-known brand with trust and authority in your industry creates extra goodwill. It’s hard to put a monetary price on it, but the right branding adds value.
We are seriously impressed with their professionalism and the speed in which they have gained us this online visibility in just six months. Amazing work and we can’t recommend them highly enough.
Caroline Leach, Caroline Victoria London
All our staff love the new site. They've made lots of comments about how they're proud of the company website for the first time!
Sam Nimmo, Kittle Group
Fat Cow Media works with you and guides you every step of the way to make sure your website exceeds expectations.
Mary Medrana, Bubbleology
Their work ethic was superb and I would definitely recommend them to anyone looking for impressive web design. in fact, I already have.
Firoz Noordeen, London School of Economics
Don't be shy
If we didn’t answer all your questions, feel free to contact us.